Most of my career has been in the 'zero to one' development space, which has shaped me into a resourceful generalist. I craft every detail of new products and features, from idea to UX to pixel-perfect execution.

I practice design that is orientated toward a strategic outcome. Whether you are looking to get new users, retain the ones you have or turn users into paying customers — if you are looking to leverage design to find new opportunities, and solve business problems, we’ll be a great match.

I am South African and I am currently working from my beautiful home city, Cape Town. Naturally, I have worked on a whole range of South African startups but my projects and clients span across Africa and Europe.

I am on a mission to learn as much as I can to become better at product and business strategy and right now, I am delving deep into the mechanics of product-led growth.

When I'm not working, you can find me tinkering with low-code platforms, listening to Lenny's Podcast (iykyk), or walking my dog on Table Mountain.